Online retail giant, Amazon, was founded in 1994 by Jeff Bezos and the original Amazon website launched in 1995. Right now, Amazon is a phenomenally successful business and probably one of the most recognisable and trusted brands in the world. It’s easy to forget what a radical idea buying books online and having them delivered by mail was at the time. Many business analysts predicted that Amazon would struggle – and it wasn’t until the end of 2001 that they reported profits.

Having changed the way that many people bought books, Amazon diversified into other areas very quickly. Audio CDs, video, consumer electronics, computer software and toys were all additions to Amazon’s portfolio. Today you can buy almost any consumer item that you can think of from Amazon – including your groceries.

In addition to diversifying their product range, Amazon launched websites in the UK, France, Germany, China and Canada. However, they never lost their original passion for books and they continued to retain a very strong association with books in the perception of the buying public.

This was something that would stand them in good stead in November of 2007 when the Amazon Kindle e-book reader launched. Having already changed the way that books were bought, Amazon was now changing the way that books were read. The Kindle reader got a lot of publicity and it’s fair to say that e-book readers really took off with the launch of Amazon’s upgraded Kindle 2.0 in February of 2009.

In June of the same year, Amazon followed up with the large format Kindle DX. This incorporated a large, 9.7″, e-ink technology display and was targeted at readers of newspapers, magazines and academic textbooks. A good deal of the excitement regarding the new DX actually originated from the somewhat traditional world of academic publishing.

So, the manner in which books are bought, delivered and read have all been radically modified in a relatively short time frame. The last piece of the reading jigsaw – publishing – is also likely to change in the near future. Any major publisher will almost certainly require to publish an e-book version of any new editions in future. The traditional cycle of hardback publication, followed a few months later by the paperback version will be modified by the addition of an e-book version right at the front end of the process.

The fact that publishing e-books costs so much less than either hardback or paperback print runs might encourage publishers to be more experimental in future. It may lead to more new authors being published as the process will carry considerably less financial risk. It could also result in more authors taking greater control by self publishing. In fact, publishing Kindle books is, even now, an achievable goal for anyone who has an Amazon account and who can operate simple word processing software such as Microsoft Word. E-book readers represent a genuine revolution in reading.

Are you like me and struggle with keyword research? I can find lots of them. The problem is though that most are next to useless, or at least seem to be.

When I used Google’s keyword tool I trusted the results 100%. Why wouldn’t I? Big company like that shouldn’t be giving false figures. Well, that’s not always the case.

The data returned isn’t accurate. But it will have been spot on at some time. I accidentally discovered the answer to that puzzle.

I was going for a keyword that had roughly five thousand competing pages. I was pretty confident I could get a result from that. I started banging articles out left right and centre. Hundreds in fact.

It didn’t take long to notice there were now over 9000 competing sites. My heart sank, I thought my task was gonna be twice as hard now. It turned out that my articles were showing on these sites and ranking for the keyword.

What I’m saying is that I would have left it alone had I saw over 9000 competing sites. As a lot of them were mine (or had my article on) I was competing against my self most of the time. A good result all round in my opinion.

Anyway, I decided to give a keyword research service a try as I couldn’t count on getting lucky every time. Hopefully I could get some golden keywords delivered to my inbox every day. Balancing cost against time taken (by me) seemed to prove it could be a valuable asset.

I chose to give Travis Sago’s Instacash keyword research service a go. Travis being at the top of the bum marketing pile. Bum marketing is something I really like.

It takes me an hour or two to come up with a couple of decent keywords. Getting them delivered is a huge help. And a couple hours work is pretty valuable to me. Put that couples hours saved against the daily cost and it adds up to value.

I get a lot of emails from gurus banging on about outsourcing. I see this as nothing more than that. Outsourcing my keyword research to someone else.

You can find out just how the trial went over at my site. I mentioned earlier about getting thousands of articles published for a good keyword. I’ll show you how I did that at my site.

KeywordResearchService.org

SEO copywriting is an interesting practice that involves writing that is tailored both to generate search engine responses as well as being very readable in general. SEO or Search Engine Optimization copywriting involves taking your already reader-friendly content and massaging it in specific ways so that the search engines can find it. There is a very heavy use of keywords in this writing. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. The art of SEO copywriting blends good-quality writing with the proper amount of keywords and phrases used in with your relevant text. The biggest difference between SEO copywriting and any other form of copywriting is that with the former, you must always remember that you are writing for both your readers AND the search engines.

Your choice of keywords is “key” in the ultimate success of the SEO copy you compose. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. First, your keywords must be targeted (we’ll talk about this in a minute). Secondly, don’t just place them at the beginning of your content; sprinkle them throughout the body of the article. However, you also need to be sure to not clutter your writing with too many different keywords, so be sure to focus on only a few per copy. On top of this, remember to consider the frequency with which you will be employing the keywords in your writing. Some marketers believe that you should never have more than three percent of your total text be comprised of keywords or phrases. You really need not cling to this 3% figure, but it is a general guideline to keep in mind. The real rule of thumb is to make sure that while you utilize keywords and phrase within your writing that you ensure your text is still read-able and stimulating to your site’s visitors. You don’t want to ruin the value of your site’s content by over use of keywords, otherwise it’s all for nothing. As you go along and learn, try to figure out what your own standards are for keyword and phrase frequency based upon your results. There are many free tools available online that can help you check your page’s keyword density.

You should know what your website deals with, what it is all about. Knowing who your target audience is is vital, then, at the very inception of the process of writing your content. You can’t use the correct keywords in your copy until you know who your target audience is. Now all you need to do is put these two in one place to come up with an interesting SEO copy. A website that, say, exists for the purpose of furnishing SEO services, needs keywords that will lead people who need the services to it. Another thing to remember is to keep in mind the amount of text on each page. You need to have sufficient amount of text on your main page and in the other important sections of the site in order to create an effective SEO copy. Ideally, the engines need at least 300-500 words per page in order to accurately analyze your keywords and to understand the relevancy of your overall site.

Last but not the least, since some search engines don’t really go to deep into your page; make sure your first paragraph contains your primary keywords when writing your copy. Make sure that any links you have to pages deeper within your site are text-based as many engines will not read or follow image-based links.

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